The 7 O’s framework of consumer research helps marketing managers understand more about the consumers in the target market.
The 7 Os stand for Occupants, Objects, Objectives, Organizations, Operations, Occasions, Outlets.
Here’s what they mean.
Occupants: Who buys, Who constitutes the market?
Objects: What does the market buy?
Objectives: Why does the market buy?
Occasions: When does the market buy?
Outlets: Where does the market buy?
Operations: How does the market buy?
Organizations: Who participates in buying?
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