Brand positioning is about creating a suitable image for a brand in the minds of the target audience. As part of this process, the unique features of the brand are indetified and is communicated effectively to create a distict image of that brand to the target market. While brand positioning and … [Continue reading] about Brand Positioning: Concepts
Service operations refer to the business and operational activities involved in actually delivering a product or service to a customer, including service design, service delivery, and service management. Learn more about the distinct concepts within … [Continue reading] about The Key Elements of Service Operations: A Comprehensive Guide
Firms can improve operations through strategic performance objectives. Learn how organizations use performance objectives to optimize operational efficiency, maximizing profitability and to gain competive advantages. The performance objectives of … [Continue reading] about The Five Essential Performance Objectives of Operational Success
The framework is commonly used in operations management to optimize the various processes and to streamline operations. The transformation process refers to the series of activities that transform inputs into outputs and is a core concept in the … [Continue reading] about Understanding the Transformation Process in Operations Management
Henri Fayol's Principles of Management includes 14 principles that are used in managerial decision-making and organizational design. These principles were identified by Henri Fayol in the early 20th century. Henri Fayol is credited with developing … [Continue reading] about Principles of Management by Henri Fayol
Find insights on effective global leadership. Here we tryto understand the traits and characteristics of a Global Leader that promote cross-cultural collaboration. Global leadership is about leading collaborative efforts among people from different … [Continue reading] about Global Leadership in Modern Times: An Intersection of Culture, Politics, and Economics
A classic example of an organisation that failed to innovate and strategically adapt to both changes and pressures in the external environment (particularly technological changes) and its strategic positioning in a rapidly changing marketplace was … [Continue reading] about Blockbusters Case Study
BabyBoomers: Born between 1945 and 1964, C suite jobs, settled and retired Generation X: Born between 1965 and 1981. Coexist with Gen Y, Gen Z. Workaholics. Undergone technological evolution and rise of media. Less dependant on … [Continue reading] about Breaking Down the Generational Divide: Understanding X, Y, Z and Beyond
Industry 4.0 refers to adoption of cyber physical system like Internet of Things and Internet of system. 1st I.R- Used water and steam to mechanise production. 2nd I.R.- Used Electric Power to create mass production 3rd I.R- Used Electronics and … [Continue reading] about Industry 4.0: A Comprehensive Guide to the Fourth Industrial Revolution
Entrepreneurship is the process of starting and running a new business with the goal of making a profit. It requires a combination of vision, creativity, perseverance, adaptability, business acumen, and willingness to taking risks. It typically … [Continue reading] about Entrepreneurship: All About Creating a Winning Business
Entrepreneurial traits and characteristics are the personal qualities and skills that successful entrepreneurs possess. Let's take a closer look at some of these traits. The description of the enterprising person is drawn from what is known about … [Continue reading] about Key Traits of Successful Entrepreneurs
Digital marketing is marketing using digital channels, such as the internet, social media, email, mobile apps, and more. It enables businesses to reach out to potential customers through various electronic devices, including desktop computers and … [Continue reading] about What is Digital (Social Media) Marketing?
Global Marketing Gaffes: Here are some examples of how companies failed when localizing their business in different countries leading to embarassing results. Braniff International Airlines translated a slogan touting its finely upholstered seats … [Continue reading] about Global Marketing Gone Wrong: The Most Embarrassing International Marketing Fails
Global Retailing is any retailing activity that crosses national boundaries. For centuries entrepreneurial merchants have ventured abroad to seek out merchandize and to establish retail operations. Today’s global retailing scene is characterized by … [Continue reading] about Global Retailing
Branding is about creative a strong perception of a company and its product/services in the minds of the consumers. A truly global brand: meets the wants and needs of a global market is offered in all world regions has the same brand name, and in … [Continue reading] about Global Branding and Glocal Branding Strategies
In the global landscape, Economic Integration usually can be classified into various additive levels. Regional Economic Integration (Preferential Trade Agreement) The WTO promotes free trade on a global basis, however countries in each of the world’s … [Continue reading] about Economic Integration: Various Levels Explained
In attempting to understand anther culture, we inevitably, interpret our new cultural surrounding on the basis of existing knowledge of our own culture. There is a human tendency towards ethnocentricity. These ‘biased’ interpretations happen … [Continue reading] about Self-Reference Criterion (SRC) Explained
EPRG (acronym for Ethnocentric, Polycentric, Regiocentric, and Geocentric) is a framework to explain internationalization approaches of businesses. It is used in the internationalization process of businesses, and helps understand the type of … [Continue reading] about The EPRG Framework/Model of International Business
There are several change management models that help organisations implement change successfully. Here we take a look at the various models and theories to help manage change. Lewin's Change Model Lewin's change model is a simple change framework, … [Continue reading] about Change Management: Various Models/Theories to manage change better
The Emergence of a New Economic Powerhouse: The rise of BRICS (Brazil, Russia, India, China and South Africa) as the 21st century’s engines of global economic growth. There is a shift of power within the world economy towards these countries, … [Continue reading] about The Rising Power of Emerging Markets
Understand the structure of Global Competition and resulting strategic options. The Globalization of Competition An inevitable consequence of globalization of markets is the growth of intense competition on a global scale. Liberalization, … [Continue reading] about Understanding Global Competition and Strategies Moves
In Operations Management, the 4Vs refer to the four dimensions used to assess operations processes. Typology of Operations: 4Vs Operations can be categorised into four dimensions, referred to as The 4Vs typology. These four dimensions are Volume, … [Continue reading] about The 4 Vs of Operations Management Explained
Prahalad (2004) and Karnani (2007) discuss the role of private sector companies in responsibly serving bottom of the pyramid markets (low income markets) in efforts to reduce poverty. Prahalad (2004) suggests that businesses and governments should … [Continue reading] about Bottom of the Pyramid (BOP) Markets
Global advertising may be defined as messages whose art, copy, headlines photographs, taglines, and other elements have been developed explicitly for worldwide suitability. A standardized ad campaign requires a key message, delivered to the target … [Continue reading] about Global Advertising: Breaking Down Borders
In a globalized world, the entire world is a marketplace, and market segments are no longer considered based only on the basis of national borders. Products have always been travelling and international trade has existed for centuries. While … [Continue reading] about Global Marketing: Definition, Scope, Strategies, Examples
Marketing operates in a complex and changing environment. The marketing environment is the environment that a business operates in (Whalley 2010, p. 50). It involves the actors and forces outside marketing that affect marketing management’s ability … [Continue reading] about Marketing Environment: Understanding the internal and external environment
Every business needs product/services that it can sell to potential customers. While firms would prefer to have standardized products that they can sell over the world, there are various factors that compel firms to adapt their products. In general, … [Continue reading] about Product Adaptation and Standardization
A product is a good, service or an idea with both tangible and intangible attributes that collectively create value for a buyer or user. Tangible attributes can be assessed in physical terms such as weight dimensions, or materials used. It refers to … [Continue reading] about Product (P of Marketing Mix) & Product Mix: Definition, Features, Examples
The success of a global strategy is influenced by the selection of an appropriate organizational structure to implement that strategy. The ideal structure of such as an organization should be a function of: the products and services to be sold in a … [Continue reading] about Organizational Structures for Global Marketing
The Pugh Matrix is a decision-making tool that is used to compare multiple alternatives and select the most favourable one. In this method, the various options are evaluated based on several weighted criteria. This is a variation of the L-shaped … [Continue reading] about Decision-Making Matrix (Pugh Matrix)
Global Market Segmentation: Here's how firms screen and select country markets to enter. Importance of Entering the ‘Right’ Market There are over a couple of hundred countries and territories, but most firms do not compete in all those markets. … [Continue reading] about Global Market Segmentation: How firms assess and select markets
The success of businesses depends a lot on the workforce. A motivated and skilled workforce can do wonders to the growth of the company. However, there are many things that play a part in hiring people, keeping the employees happy and satisfied … [Continue reading] about Human Resource Management (HRM): Definitions, Concepts
Foreign Market Entry Strategies: Various ways to enter the international market. Any company that wants to enter the international market has to take some strategic decisions pertaining to that foreign market; it has to analyse the market and plan … [Continue reading] about Market Entry Modes in Global Marketing: Expansion Strategies
International marketing refers to the activities related to the sale of goods and services of one country in other countries. While international trade is about commerce between countries, international marketing is about promotion of products and … [Continue reading] about International Marketing: Scope, Strategies, Examples
Marketing mixes can be standardized (global) or they can be adapted (local). Marketing mixes of most global companies tend to be "glocal" with some amount of localization. Standardisation vs Adaptation in International Marketing Once the firm has … [Continue reading] about Standardisation vs Adaptation (Glocalization) in International Marketing
"Internationalization" is the term we use for a firm’s expansion from its domestic market into new markets abroad. Today most large companies operate outside their home markets. Let's understand the motives behind a company’s decision to compete in … [Continue reading] about Internationalization: Definition, Models, Barriers
Put simply, Free trade is international trade where there are no government policies restricting the import and export of goods and services. While economists consider this as the best approach to maintain a healthy global economy, this is more of a … [Continue reading] about Understanding Free Trade: Definition, Pros, and Cons
Organizational culture refers to things such as uniformity in work practices, working style, employee motivation levels, sense of belonging, etc. within the company. Culture is also something that takes times to build and also cannot be changed … [Continue reading] about Organization Culture: Importance, factors and how it can be changed
The communities where we live and work are facing complex challenges such as climate change, economic uncertainty, income inequality, multicultural relations, geopolitical unrest and other seemingly uncontrollable forces. People are stressed, … [Continue reading] about Leadership (Organizational Behavior)
Various strategies (innovation, growth) adopted by Netflix to become the largest streaming service provider in the world. About Netflix Netflix, the world's largest online streaming services provider, serves a diverse subscriber base globally. Its … [Continue reading] about Netflix: Various Strategies
Kotter's 8-step change model is a change management model that lays down the process for organizations to efficiently implement a new change initiative. Introduction to Kotter's Change Model Dr. John Kotter had first introduced the model in his book … [Continue reading] about Kotter’s 8-Step Change Model Explained
A special economic zone (SEZ) is an area within a country that has business-friendly trade and business laws and is subjected to different economic regulations from the rest of the country. SEZs are set up to boost economic activity, promote exports, … [Continue reading] about Special Economic Zone (SEZ): Case Studies
Comparative Cost Advantage is a situation in which a country, individual, company or region can produce a good at a lower opportunity cost than a competitor. The Country concentrates on producing what they are good at and export the surplus. Import … [Continue reading] about Comparative Advantage trade theory
Understand the importance and characteristics of global production chains. Understand the political, economic, ethical and social issues raised by the existence of global production chains. Understand the nature of employment and labor rights in … [Continue reading] about Understanding Global Value Chains (GVCs)
An organizational structure is a system set in place, by which work flows within a firm, that helps the firm achieve its goals. Organizational Structure: Types and Importance Here, we take a look at the importance of organisational structure in terms … [Continue reading] about Organizational Structure: Types and Importance
International (Global) Trade Basics. Understand free trade, reasons for protectionism and trade restrictions, role of GATT and WTO in promoting free trade on a global scale, regional economic integration and trade agreements. International trade … [Continue reading] about International (Global) Trade: Basics
Globalization refers to the increasing integration of economies around the world, particularly through trade and business. This resource guide helps understand globalization and key related concepts. Globalization is providing us with new realities … [Continue reading] about Globalization: Concepts and resource guide
There are benefits to free trade, but some parties could lose out as well; that is why governments may feel the need to interfere and regulate certain aspects of the trade. Let's understand why governments control trade and identify methods … [Continue reading] about Trade Protectionism: Impact of Tariffs and Trade Barriers on International Trade
As per the equity theory of motivation, when people see fairness and justice around them, they are motivated, and if they see unfairness and injustice around them, they become demotivated. This is how human beings really feel when it comes to … [Continue reading] about Equity theory of Motivation – Adams (1965) (Process Theory)
With increased globalization, many companies see the benefits of engaging in international trade; there's opportunity to earn more revenue and to place your products and services in front of a wider audience. However, a business should also weigh in … [Continue reading] about What trade risks and financial risks does a multinational company face?
